sally hansen is for the diy divas, the mani masters, and self-care queens.

For anyone that wants to express who they want to be on their own terms—no appointment necessary. Just how Sally dreamed it.

because not only was sally hansen a real person, she was also the og nailblazer.

What else do you call someone who built a household name from just two products?

that same spirit still drives us today.

We believe beauty should be fun, affordable, and entirely up to you. After all, you’re the main character. We just give you the tools, tutorials, and inspo to take salon possibilities into your own hands. Whether it’s prom night pedis, “just because” manis, or glow-ups on the go, we’re here for it.


Because when beauty is in your hands, there’s no wrong way to do it.

"we have to live with ourselves all the time, the valuations we place on ourselves are more real and vital than those that other place on us."


- sally hansen, los angeles times, 1934